Refugees Welcome <3
Position: Program Lead - Canada
Refugees Welcome is a dinner series led by UNICEF Global, Purpose, and other partners to bring folks from refugee and non-refugee backgrounds around a table to break bread, get to know each other as neighbors and put human faces, voices and stories to the issue. Since launching in February, we’ve held dinners in cities and towns across the globe, partnering with businesses like Uber, Loblaws, Tumblr, Global Citizen, and Airbnb to put them on.
As Canadian Program Lead, I have been responsible for developing and implementing the Refugees Welcome Strategy Canada-wide. I have relationships with potential host organizations around the country, as well as establishing partnerships with refugee settlement organizations on the ground. I have also contributed to event logistics and management, hosting over 30 dinners.
The Stories: Check out a video about the dinners here and highlights from recent dinners as captured by NPR and the Toronto Star.
For The Love Of
Position: Project Manager
In the lead up to the Paris COP21 in 2015, the Purpose Climate Lab was looking for a new audience to bring into the climate change conversation. While Evangelical Christians rock stars may not be your typical climate change activists, we discovered there is a growing movement of young people in the church that are connecting their faith with a sense of responsibility to care for the Earth. We set out to engage this audience in a way they've never been communicated with before, to ignite a conversation in the worship community about climate change through music, art and storytelling.
To do this, we partnered with popular Christian musicians that were open to learning more about climate change. We organized bringing them to Paris for the COP21 international climate summit in order to introduce them to the individuals and themes of the environmental movement. We captured the results in a stunning 23 minute documentary, viewed over 200,000 times.
Position: Project Manager
On Earth Day, 2015 Purpose Climate Lab created #ClimateChangeIsReal, an ownerless social media campaign driven by a diverse group of influencers, global brands, artists, entrepreneurs, musicians, celebrity dogs and even the President under one unifying hashtag and principal: The debate is over, #ClimateChangeIsReal and so are the actions being taken to combat it.
We brought together over 200 partners, including 20 major businesses, 45 NGO's, 75 Artists, film makers, musicians, celebrities and elected officials, with a reach of 265 Million people and over 483 Million impressions. Many of the most successful posts of the campaign coming from voices that had never engaged on the climate before. #ClimateChangeIsReal was the highest performing climate campaign on twitter and the campaign was a top trending hashtag on twitter in the US on Earth Day. Content we created was featured through a variety of media outlets including The Guardian, Huffington Post, Ryot, Msnbc, MTVand Funny or Die.